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Investing in a website is one of the first steps in expanding your organization’s presence onto the internet. However, the best designed website in the world does no good if your customers can’t find it. Getting your website seen by your customers depends on how well you understand the following:
- 90% of internet users use search engines to locate the websites that they want to visit.
- Google currently accounts for 63% of all North America search engine traffic. Other popular search engines and their market share are Yahoo.com—19.6%, Microsoft—8.3%, Ask.com—4.8% and aol.com—4.3%.
- Over 80% of internet searchers never get beyond the bottom of page two of the search results.
- 65% of internet searchers never click on paid (or sponsored) links.
As you can see, getting to the top of the organic (non-paid) search results can literally mean the difference between a successful business and another failed good idea.
 Search engine marketing (also known as search engine optimization or simply seo) is updating your website to improve its search engine placement (or page rank) through a three phase process of keyword analysis, on-page optimization and off-page optimization.
Keyword analysis determines the best keywords to use in subsequent optimization efforts based on opportunity (monthly searches) and competition (competing websites). Learn more about keyword analysis.
Website optimization uses the results of keyword analysis to optimize the website content and structure to maximize your search engine placement. Learn more about website optimization.
Finally, link building cultivates quality inbound links from other websites while stressing your selected keywords. Learn more about link building.
Once your website has arrived at the top of the results, you must begin defending your position. Just because you are in the top 10 results this week does not mean that you will be there next week. The maintenance phase of search engine marketing involves monitoring your position, traffic analysis and maintaining updated, “fresh” content on your website. Learn more about continuing optimization to maintain your position.
We'd like to thank Eclipse Web Media, an Atlanta web development firm, for thier partnership with the Bazna House of Prayer. |
