One of the most important aspects of search engine marketing is developing a network of websites that are willing to provide in-bound links to your website. Search engines such as Google attempt to determine (or rank) the importance of your website’s content. One key indicator of importance is how many other sites maintain links to your website. Our analysts will work with you to develop a network of quality inbound links using strategies such as:
- Paid Links—Many search engines tend to discount paid links since they are do not really provide any indication of the relative merit of your website or its content. But still, some paid links can be a good starting point to developing a larger network on inbound links.
- Link Exchange—This is a good way to cultivate a set on inbound links from sites that require you to provide a corresponding link back to their site. In pursuing link exchanges, priority should be given to sites that already have a good page rank since this will improve the importance of an inbound link to your site.
- Blogging—Social networking and blogging (Web Log) are an important aspect of any link development campaign. An important aspect of blogging is to be sure that you are willing to devote the time to keep your blog current with fresh content.
- Article Syndication—One of the best ways to improve your website’s ranking is to establish yourself as an expert in your field. There are numerous sites where you can publish articles for syndication by webzines (web based magazines). Including high quality links to your website in these articles can be an excellent way to promote your website and your website’s ranking.
Once we have successfully elevated your website’s ranking to where you are seeing an increase in traffic (and hopefully sales), it is time to start addressing ongoing optimization.
